Meet Max

The Challenge

For parents, there’s never a good time to run out of nappies. Just4Bums offer a simple solution to this common problem by providing a nappy subscription to make sure this never has to happen again.

Our Solution

We set to work creating an identity that had cut-through in a saturated market, as well as being flexible enough to work on everything from online iterations to packaging in-store.

This led to the birth of baby Max (in a manner of speaking); an animated brand ambassador that could guide his audience through the benefits of Just4Bums with charm and simplicity. He’s also a great sleeper.

Alongside the development of Max we created a digital destination to help parents understand this new offering. It helped guide them through the product features, answer questions they might have and most importantly drive sales.