Pure Bentley

The Challenge

Bentley came to us looking to leverage opportunities beyond the desktop to engage with their broad fan and consumer base. They recognised that the ever-changing digital landscape presented new engagement opportunities for the brand. With this in mind, they asked us to look at potential digital products; options that could fit neatly into their content strategy while also provide new digital possibilities for the business.

Our Solution

Our response was to create an iPad application with an editorial style, that also allows for data capture and follow-up via integration with Bentley's CRM system. It allows Bentley to form long-term connections with their followers through a traditional edition-based approach to content releases.

In addition to giving a new life to content previously only found in their print collateral, we also create new and targeted content that adds real value for users. Utilising both native iOS and HTML5 technologies the application is a scalable platform for all Bentley’s ongoing comms. Subtle interactive features complement the stories, imagery and video content that go into making each iteration as engaging as possible. We think it does a great job of driving Bentley’s distinguished reputation into the 21st century.