Shopping Made Simple

Kiddicare / Morrisons iPhone app

The Challenge

Parents rarely have time to breathe, let alone shop, which is why Kiddicare came to us when they were looking for a mobile application that would allow parents to shop with ease.

Our Solution

We produced an application that not only made shopping on the small screen enjoyable, but also utilised barcode scanning technology. This allowed customers to check prices against Kiddicare’s price match promise wherever they are - much to the annoyance of several Mothercare branch managers.

The application was highly commended at the Econsultancy Innovation Awards and, more importantly, has contributed to Kiddicare’s continued growth.


  • Digital strategy
  • Interaction design (UX / UI)
  • Multivariate testing
  • User & focus group planning & testing
  • iOS development
  • RESTful Web Services


  • Mobile channel growth from 7% to 28% inside 12 months


ORA retail mobile SOTY
ORA retail mobile SOTY
Econsultancy Highly Recommended
Econsultancy Highly Recommended