Shopping Made Simple
Kiddicare / Morrisons iPhone app
The Challenge
Parents rarely have time to breathe, let alone shop, which is why Kiddicare came to us when they were looking for a mobile application that would allow parents to shop with ease.
Our Solution
We produced an application that not only made shopping on the small screen enjoyable, but also utilised barcode scanning technology. This allowed customers to check prices against Kiddicare’s price match promise wherever they are - much to the annoyance of several Mothercare branch managers.
The application was highly commended at the Econsultancy Innovation Awards and, more importantly, has contributed to Kiddicare’s continued growth.
Services
- Digital strategy
- Interaction design (UX / UI)
- Multivariate testing
- User & focus group planning & testing
- iOS development
- RESTful Web Services
Results
- Mobile channel growth from 7% to 28% inside 12 months
Awards
- ORA retail mobile SOTY
- Econsultancy Highly Recommended